Communicator Style: Theory, Applications, and Measures

Norton's book gives a centrality to style which other books do not, and breaks with traditional treatments in that style and content are not studied separately, but examined as they occur in everyday interaction. Norton's departure from prevailing approaches to the study of style will be highly provocative, inviting testing and further inquiry, for his ideas have utility and practical applications.

`(The author's) study of Communicator Style @is an exciting and thought-provoking book...(This book) can be a useful resource for teaching style as a functional ingredient of the total communication process.' -- Journal of Communication, Winter 1985

`...provides us with research tactics that in stud