Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Front Cover
Harper Collins, Mar 17, 2009 - Business & Economics - 400 pages

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

 

What people are saying - Write a review

LibraryThing Review

User Review  - JenniferRobb - LibraryThing

The beginning of this book was quite interesting. If the entire book had been like the beginning, I would have rated it much higher overall. I enjoyed hearing about the Dassler brothers and how their ... Read full review

SNEAKER WARS: The Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

User Review  - Kirkus

In her impressive debut, business journalist Smit tears the laces off two beloved conglomerates.The majority of casual jocks may wear Nike and Converse, but for the hipster athlete (or non-athlete ... Read full review

Contents

André Guelfi
155
olympic friends
163
Horst Christian Jannette Sergei Pavlov and Patrick Nally
169
collapse
187
Bill Bowerman
190
the emperor strikes back
205
Horst Dasslers funeral
216
MultibillionDollar Rescue
229

The Auberge du Kochersberg
62
dirty tricks in mexico
67
Tommie Smith
74
the puma swinger
77
stars and stripes
87
Kareem AbdulJabbar Horst Dassler and Chris Severn
94
from rags to riches
99
Mark Spitz Horst Dassler Alain Ronc and Georges Kiehl
107
soccer punch
111
Champions of the World
121
under the influence
123
Muhammad Ali
135
the clandestine empire
149
Inge and Alf BenteBrigitte Baenkler
238
the sellout
245
Bernard Tapie July 1990
253
stir it up
259
triple bluff
273
Robert LouisDreyfus
284
the comeback
289
sneaker wars II
309
high noon
329
David Beckham
331
sources
345
bibliography
365
Copyright

Other editions - View all

Common terms and phrases

About the author (2009)

Barbara Smit has written for The Financial Times (London), The International Herald Tribune, The Economist, and Time, among other publications. She lives in France.

Bibliographic information