The Ecology of Commerce Revised Edition: A Declaration of Sustainability

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Harper Collins, 5 .. 2013 - 256 ˹

The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argumentthat business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problemsis more relevant and resonant than ever.

Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives:

  • Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050.
  • Provide secure, stable, and meaningful employment to people everywhere.
  • Be self-organizing rather than regulated or morally mandated.
  • Honor market principles.
  • Restore habitats, ecosystems, and societies to their optimum.
  • Rely on current income.
  • Be fun and engaging, and strive for an aesthetic outcome.
 

A Teasing Irony
1
The Death of Birth
23
The Creation of Waste
45
Parking Lots and Potato Heads
65
Pigous Solution
85
The Size Thing
103
When an Ethic Is Not an Ethic
121
Restoring the Guardian
137
Pink Salmon and Green Fees
151
The Inestimable Gift of a Future
173
Notes
197
Acknowledgments
209
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Paul Hawken's bestselling books include Blessed Unrest, Natural Capitalism, and The Next Economy. He has also written dozens of articles, op-eds, and papers concerning the responsibility of business to the natural environment. His writings have appeared in the Harvard Business Review, Inc magazine, the Boston Globe, the Utne Reader, and more than a hundred other publications.

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