Trend-Driven Innovation: Beat Accelerating Customer Expectations

»¡Ë¹éÒ
John Wiley & Sons, 2 µ.¤. 2015 - 368 ˹éÒ
1 º·ÇÔ¨Òóì
Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

You'll learn:
  • How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
  • Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
  • How to turn trends and insights into innovations that customers will love.
Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
 

¤ÇÒÁ¤Ô´àË繨ҡ¼ÙéÍ×è¹ - à¢Õ¹º·ÇÔ¨Òóì

LibraryThing Review

º·ÇÔ¨Òóì¨Ò¡¼Ùéãªé  - mitchellray - LibraryThing

"Trend-Driven Innovation" provides an easy-to-follow process for identifying trends and capitalizing on that knowledge. The design of the book makes it simple to follow the steps of the process ... ÍèÒ¹¤ÇÒÁ¤Ô´àË繩ºÑºàµçÁ

˹éÒ·ÕèàÅ×Í¡

à¹×éÍËÒ

The Expectation Economy
3
60
41
PostDemographic
119
Drill deeper into
142
Prioritize and visualize
156
youll run with
194
ÅÔ¢ÊÔ·¸Ôì

©ºÑºÍ×è¹æ - ´Ù·Ñé§ËÁ´

Trend-Driven Innovation: Beat Accelerating Customer Expectations
Henry Mason,David Mattin,Maxwell Luthy,Delia Dumitrescu
ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015
Trend-Driven Innovation: Beat Accelerating Customer Expectations
Henry Mason,David Mattin,Maxwell Luthy,Delia Dumitrescu
ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015

¤ÓáÅÐÇÅÕ·Õ辺ºèÍÂ

adaptation ANALYZE apply the trend arena basic needs behavior business models campaign cater challenge Collaborative Economy company’s connect Consumer Trend Canvas consumerism create creative crowdfunding crowdsourcing culture customer expectations demographic DRIVERS OF CHANGE environmental example Expectation Economy experiences Facebook focus fundamental elements global GUILT-FREE CONSUMPTION hackathon Harley-Davidson Here’s HUMAN BRANDS human needs ideas identify IKEA industry initiative innovation opportunities INNOVATION TARGET insights inspire launch lifestyles look mega-trends million needs and wants Nike offer open innovation organization participants Patagonia clothes peer-to-peer people’s percent personal expression Phil Schiller platform pop-up Post-Demographic priority products and services read this chapter relevant retail rising quality share shifts smartphone social media SPOT TRENDS startups status STATUS SEEKERS Steve Jobs strategy Sushi technologies Telefónica Tesla today’s transparency Trend Framework TREND MATURITY trend-driven innovation TRIGGERS understand Unilever Uniqlo users vision what’s YouTube

à¡ÕèÂǡѺ¼Ùéáµè§ (2015)

Henry Mason (Managing Director) has overseen trend thinking across all trendwatching.com's free publications and paid services since 2010. In the past 3 years, Henry has given over 50 keynote presentations in more than 25 countries across 6 continents. Henry has been quoted as a trend expert in numerous business publications, including The Guardian, Financial Times, El Pais, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC, Al Jazeera and Brazil's Globo News.

David Mattin (Head of Trends & Insights) is responsible for day-to-day trend thinking across free and Premium content. He started his career on the features desk at The Times, and has written and presented documentaries for BBC Radio. His business, innovation and consumer insight journalism has appeared in a wide range of newspapers and magazines including CNBC, Quartz, Inc Magazine, the National, Harper’s Bazaar and more.

Delia Dumitrescu (Lead Innovation Architect) has delivered presentations and workshops across Europe, and guest lectures at various universities. She is a published trend and innovation expert, and author of several books including Road Trip to Innovation and was featured in Forbes Romania’s Top 30 Under 30 in 2014.

Maxwell Luthy (Senior Trend Strategist) represents trendwatching.com in North America, delivering keynotes and facilitating client workshops. Maxwell was previously the Director of trendwatching.com’s 2,600+ international spotter network.. He has spoken on trends in the US, UK, Turkey, South Africa and the Philippines, and has been quoted as a trend expert in publications such as the Financial Times.

ºÃóҹءÃÁ

QR code for Trend-Driven Innovation
ª×èÍ˹ѧÊ×ÍTrend-Driven Innovation: Beat Accelerating Customer Expectations
¼Ùéà¢Õ¹Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
¼Ùé¨Ñ´·ÓAlexander Osterwalder
¼Ùé¨Ñ´¾ÔÁ¾ìJohn Wiley & Sons, 2015
ISBN1119076323, 9781119076322
¤ÇÒÁÂÒÇ368 ˹éÒ
  
Êè§ÍÍ¡¡ÒÃÍéÒ§ÍÔ§BiBTeX EndNote RefMan