Trend-Driven Innovation: Beat Accelerating Customer ExpectationsJohn Wiley & Sons, 2 ต.ค. 2015 - 368 หน้า Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn:
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... guilt spiral. We can see the second strand of the Expectation Economy at work as we look at the common threads that unite many of today's most ... GUILT-FREE CONSUMPTION Let's start with a truth all optimists hold. 18 THE EXPECTATION ECONOMY.
... guilt spiral. We can see the second strand of the Expectation Economy at work as we look at the common threads that unite many of today's most ... GUILT-FREE CONSUMPTION Let's start with a truth all optimists hold. 18 THE EXPECTATION ECONOMY.
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... GUILT-FREE. CONSUMPTION. Let's start with a truth all optimists hold self-evident: people are inherently “good” and, all things being equal, they want to have a positive impact on the world, or at least avoid having a negative impact ...
... GUILT-FREE. CONSUMPTION. Let's start with a truth all optimists hold self-evident: people are inherently “good” and, all things being equal, they want to have a positive impact on the world, or at least avoid having a negative impact ...
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... GUILT-FREE CONSUMPTION ECO-FRIENDLY CONCEPT STORES MADE FROM E-WASTE Opened in cities including London, New York, Shanghai, and Hong Kong during June 2014, NikeLab is a series of experimental concept stores designed for maximum ...
... GUILT-FREE CONSUMPTION ECO-FRIENDLY CONCEPT STORES MADE FROM E-WASTE Opened in cities including London, New York, Shanghai, and Hong Kong during June 2014, NikeLab is a series of experimental concept stores designed for maximum ...
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คุณถึงขีดจำกัดการดูหนังสือเล่มนี้แล้ว.
หน้า 202
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เนื้อหา
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60 | 41 |
PostDemographic | 119 |
Drill deeper into | 142 |
Prioritize and visualize | 156 |
youll run with | 194 |
ฉบับอื่นๆ - ดูทั้งหมด
Trend-Driven Innovation: Beat Accelerating Customer Expectations Henry Mason,David Mattin,Maxwell Luthy,Delia Dumitrescu ชมบางส่วนของหนังสือ - 2015 |
Trend-Driven Innovation: Beat Accelerating Customer Expectations Henry Mason,David Mattin,Maxwell Luthy,Delia Dumitrescu ชมบางส่วนของหนังสือ - 2015 |
คำและวลีที่พบบ่อย
adaptation ANALYZE apply the trend arena basic needs behavior business models campaign cater challenge Collaborative Economy company’s connect Consumer Trend Canvas consumerism create creative crowdfunding crowdsourcing culture customer expectations demographic DRIVERS OF CHANGE environmental example Expectation Economy experiences Facebook focus fundamental elements global GUILT-FREE CONSUMPTION hackathon Harley-Davidson Here’s HUMAN BRANDS human needs ideas identify IKEA industry initiative innovation opportunities INNOVATION TARGET insights inspire launch lifestyles look mega-trends million needs and wants Nike offer open innovation organization participants Patagonia clothes peer-to-peer people’s percent personal expression Phil Schiller platform pop-up Post-Demographic priority products and services read this chapter relevant retail rising quality share shifts smartphone social media SPOT TRENDS startups status STATUS SEEKERS Steve Jobs strategy Sushi technologies Telefónica Tesla today’s transparency Trend Framework TREND MATURITY trend-driven innovation TRIGGERS understand Unilever Uniqlo users vision what’s YouTube