Trend-Driven Innovation: Beat Accelerating Customer ExpectationsJohn Wiley & Sons, 2 ต.ค. 2015 - 368 หน้า Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn:
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จากด้านในหนังสือ
ผลการค้นหา 1 - 5 จาก 40
หน้า vi
... identified them. Building a Trend Framework Why you need one; how to build it; sharing ours. What to Run With, When, and How Post-Demographic Consumerism A license to focus on surprising things. Evaluating Trends for Opportunity Drill ...
... identified them. Building a Trend Framework Why you need one; how to build it; sharing ours. What to Run With, When, and How Post-Demographic Consumerism A license to focus on surprising things. Evaluating Trends for Opportunity Drill ...
หน้า viii
... identify trends that may reshape its future. A smart business picks trends that allow it to experiment with new business models and value propositions—their testing, adaptation, and implementation, instead of spending money and ...
... identify trends that may reshape its future. A smart business picks trends that allow it to experiment with new business models and value propositions—their testing, adaptation, and implementation, instead of spending money and ...
หน้า ix
... identify and act on new consumer behaviors and market dynamics will have a leg up on innovation—creating value for their customers and driving profits—and will lead in their industries. How We Came to Write This Book This book makes ix.
... identify and act on new consumer behaviors and market dynamics will have a leg up on innovation—creating value for their customers and driving profits—and will lead in their industries. How We Came to Write This Book This book makes ix.
หน้า 25
... identified “selfactualization” as the final, elusive imperative that drives human behavior once basic needs are met. As material abundance becomes the norm, the drive to become the person they want to be—to embody their highest idea of ...
... identified “selfactualization” as the final, elusive imperative that drives human behavior once basic needs are met. As material abundance becomes the norm, the drive to become the person they want to be—to embody their highest idea of ...
หน้า 43
คุณถึงขีดจำกัดการดูหนังสือเล่มนี้แล้ว.
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เนื้อหา
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60 | 41 |
PostDemographic | 119 |
Drill deeper into | 142 |
Prioritize and visualize | 156 |
youll run with | 194 |
ฉบับอื่นๆ - ดูทั้งหมด
Trend-Driven Innovation: Beat Accelerating Customer Expectations Henry Mason,David Mattin,Maxwell Luthy,Delia Dumitrescu ชมบางส่วนของหนังสือ - 2015 |
Trend-Driven Innovation: Beat Accelerating Customer Expectations Henry Mason,David Mattin,Maxwell Luthy,Delia Dumitrescu ชมบางส่วนของหนังสือ - 2015 |
คำและวลีที่พบบ่อย
adaptation ANALYZE apply the trend arena basic needs behavior business models campaign cater challenge Collaborative Economy company’s connect Consumer Trend Canvas consumerism create creative crowdfunding crowdsourcing culture customer expectations demographic DRIVERS OF CHANGE environmental example Expectation Economy experiences Facebook focus fundamental elements global GUILT-FREE CONSUMPTION hackathon Harley-Davidson Here’s HUMAN BRANDS human needs ideas identify IKEA industry initiative innovation opportunities INNOVATION TARGET insights inspire launch lifestyles look mega-trends million needs and wants Nike offer open innovation organization participants Patagonia clothes peer-to-peer people’s percent personal expression Phil Schiller platform pop-up Post-Demographic priority products and services read this chapter relevant retail rising quality share shifts smartphone social media SPOT TRENDS startups status STATUS SEEKERS Steve Jobs strategy Sushi technologies Telefónica Tesla today’s transparency Trend Framework TREND MATURITY trend-driven innovation TRIGGERS understand Unilever Uniqlo users vision what’s YouTube