Digitizing Race: Visual Cultures of the InternetU of Minnesota Press, 20 ¸.¤. 2007 - 248 ˹éÒ In the nineties, neoliberalism simultaneously provided the context for the Internet’s rapid uptake in the United States and discouraged public conversations about racial politics. At the same time many scholars lauded the widespread use of text-driven interfaces as a solution to the problem of racial intolerance. Today’s online world is witnessing text-driven interfaces such as e-mail and instant messaging giving way to far more visually intensive and commercially driven media forms that not only reveal but showcase people’s racial, ethnic, and gender identity.
Lisa Nakamura, a leading scholar in the examination of race in digital media, uses case studies of popular yet rarely examined uses of the Internet such as pregnancy Web sites, instant messaging, and online petitions and quizzes to look at the emergence of race-, ethnic-, and gender-identified visual cultures.
While popular media such as Hollywood cinema continue to depict nonwhite nonmales as passive audiences or consumers of digital media rather than as producers, Nakamura argues the contrary—with examples ranging from Jennifer Lopez music videos; films including the Matrix trilogy, Gattaca, and Minority Report; and online joke sites—that users of color and women use the Internet to vigorously articulate their own types of virtual community, avatar bodies, and racial politics.
Lisa Nakamura is associate professor of speech communication and Asian American studies at the University of Illinois, Urbana-Champaign. She is the author of Cybertypes: Race, Ethnicity, and Identity on the Internet and coeditor, with Beth Kolko and Gilbert Rodman, of Race in Cyberspace. |
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... Identity, and Cultural Difference in the United States Epilogue: The Racio-Visual Logic of the Internet Notes Bibliography Publication History Index vii 37 70 95 131 171 202 211 227 239 241 This page intentionally left blank ...
... identity came into alignment in the mid-nineties. First, 1995 was a turning point in the history of the Internet. In 1995 Netscape Navigator, the first widely popular graphical Web browser, had its first public stock offering and ...
... Identity in the Age of the Internet, published in 1995, imply not only that the nature of identity has shifted definitively because of the Internet but that that age is still upon us; at this point it is safe to say that we live in a ...
... identity play, community building, and gift economies to a more privatized, profit-driven model, one in which the Internet came to function as a “commodity-delivery system for vastly expanded media companies,” as Strat- ton puts it, but ...
... identity in visual forms, seemed particularly well suited to studying an equally hybrid form, the Internet. My mode of critique in this book is to employ the paradigm of visual cul- ture studies to focus on the ways that users of the ...
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1 Ramadan Is Almoast Here The Visual Culture of AIM Buddies Race Gender and Nation on the Internet | 37 |
2 Alllooksame? Mediating Visual Cultures of Race on the Web | 70 |
3 The Social Optics of Race and Networked Interfaces in The Matrix Trilogy and Minority Report | 95 |
4 Avatars and the Visual Culture of Reproduction on the Web | 131 |
Users Identity and Cultural Difference in the United States | 171 |
The RacioVisual Logic of the Internet | 202 |
Notes | 211 |
Bibliography | 227 |
Publication History | 239 |
Index | 241 |