The Dorito Effect: The Surprising New Truth About Food and FlavorSimon and Schuster, 5 ¾.¤. 2015 - 272 ˹éÒ A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. |
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The Surprising New Truth About Food and Flavor Mark Schatzker. PART ONE THE DORITO EFFECT ONE “Things” and “Flavors” I N mother THE early named 5P_Schatzker_Dorito_yc.indd 1 3/10/15 3:58 PM.
The Surprising New Truth About Food and Flavor Mark Schatzker. PART ONE THE DORITO EFFECT ONE “Things” and “Flavors” I N mother THE early named 5P_Schatzker_Dorito_yc.indd 1 3/10/15 3:58 PM.
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... early named autumn Jean Nidetch of 1961, was a thirty-seven-year-old pushing a shopping housewife cart through and a Long Island supermarket when she bumped into a woman she knew. “You look so marvelous,” her friend said, and for a ...
... early named autumn Jean Nidetch of 1961, was a thirty-seven-year-old pushing a shopping housewife cart through and a Long Island supermarket when she bumped into a woman she knew. “You look so marvelous,” her friend said, and for a ...
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... early 1960s, just 13.4 percent of adult Americans qualified as obese. A decade later, the percentage had ticked up more than a full point to 14.5 percent. (The increase during this period is even greater when obesity is measured by skin ...
... early 1960s, just 13.4 percent of adult Americans qualified as obese. A decade later, the percentage had ticked up more than a full point to 14.5 percent. (The increase during this period is even greater when obesity is measured by skin ...
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... early tactics in a long war that would go on to include the Pritikin Principle, the Scarsdale Medical Diet, Slimfast, the Atkins Diet, the South Beach Diet, The Zone, Nutrisystem, Jenny Craig, the Blood Type Diet, the Mediterranean Diet ...
... early tactics in a long war that would go on to include the Pritikin Principle, the Scarsdale Medical Diet, Slimfast, the Atkins Diet, the South Beach Diet, The Zone, Nutrisystem, Jenny Craig, the Blood Type Diet, the Mediterranean Diet ...
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... early packaging even featured an illustration of a hand dipping a Dorito in dip.) But the rest of the country didn't know what to make of them. Doritos sounded Mexican, but they didn't taste Mexican. This was a problem. Archibald C ...
... early packaging even featured an illustration of a hand dipping a Dorito in dip.) But the rest of the country didn't know what to make of them. Doritos sounded Mexican, but they didn't taste Mexican. This was a problem. Archibald C ...
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3 | |
19 | |
THREE Big Flavor | 41 |
FOUR Big People | 67 |
FIVE The Wisdom of Flavor | 87 |
SIX Bait and Switch | 109 |
SEVEN Fried Chicken Saved My Life | 135 |
EIGHT The Tomato of Tomorrow | 165 |
NINE The Gospel According to Real Flavor | 179 |
How to Live Long and Eat Flavorfully | 201 |
Acknowledgments | 207 |
Notes | 223 |
Index | 247 |
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The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2016 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
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