The Dorito Effect: The Surprising New Truth About Food and FlavorSimon and Schuster, 5 ¾.¤. 2015 - 272 ˹éÒ A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. |
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... FOUR Big People 67 PART TWO IF FOOD COULD TALK FIVE The Wisdom of Flavor 87 SIX Bait and Switch 109 SEVEN Fried Chicken Saved My Life! 135 PART THREE THE DELICIOUS CURE EIGHT The Tomato of Tomorrow 165 NINE The Gospel According to Real ...
... FOUR Big People 67 PART TWO IF FOOD COULD TALK FIVE The Wisdom of Flavor 87 SIX Bait and Switch 109 SEVEN Fried Chicken Saved My Life! 135 PART THREE THE DELICIOUS CURE EIGHT The Tomato of Tomorrow 165 NINE The Gospel According to Real ...
˹éÒ 5
... four additional fat friends joined them. If this sounds to you like the beginnings of a true-life fairy tale of one woman fighting the odds to attain personal beauty, celebrity, and vast wealth, you're right. Within two months, the ...
... four additional fat friends joined them. If this sounds to you like the beginnings of a true-life fairy tale of one woman fighting the odds to attain personal beauty, celebrity, and vast wealth, you're right. Within two months, the ...
˹éÒ 9
... four different substances. And that doesn't include minerals, trace minerals, fiber, choline, or the very fuel of life: energy. But even when you add those to the list, along with starch in all its amazing forms and the microuniverse of ...
... four different substances. And that doesn't include minerals, trace minerals, fiber, choline, or the very fuel of life: energy. But even when you add those to the list, along with starch in all its amazing forms and the microuniverse of ...
˹éÒ 12
... four at a time, almost never happened. The Doritos Arch West used to seduce his fellow executives, and that would hit store shelves in 1964, were exactly like the ones West tasted back in California, just salted tortilla chips—“toasted ...
... four at a time, almost never happened. The Doritos Arch West used to seduce his fellow executives, and that would hit store shelves in 1964, were exactly like the ones West tasted back in California, just salted tortilla chips—“toasted ...
˹éÒ 13
... four years later, Frito-Lay blurred the line between thing and flavor once again, this time with Doritos that tasted like nacho cheese. In 1986, Cool Ranch—a tortilla chip flavored like salad dressing—was born. By 2010, the chip beloved ...
... four years later, Frito-Lay blurred the line between thing and flavor once again, this time with Doritos that tasted like nacho cheese. In 1986, Cool Ranch—a tortilla chip flavored like salad dressing—was born. By 2010, the chip beloved ...
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3 | |
19 | |
THREE Big Flavor | 41 |
FOUR Big People | 67 |
FIVE The Wisdom of Flavor | 87 |
SIX Bait and Switch | 109 |
SEVEN Fried Chicken Saved My Life | 135 |
EIGHT The Tomato of Tomorrow | 165 |
NINE The Gospel According to Real Flavor | 179 |
How to Live Long and Eat Flavorfully | 201 |
Acknowledgments | 207 |
Notes | 223 |
Index | 247 |
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The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2016 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
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