The Dorito Effect: The Surprising New Truth About Food and FlavorSimon and Schuster, 5 ¾.¤. 2015 - 272 ˹éÒ A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. |
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... hands-down the BEST book I've read all year. I read it twice, something I seldom have the time to do anymore.” —Sean Croxton, Underground Wellness “Mark Schatzker's book comes at a time when healthful eating and sustainability are ...
... hands-down the BEST book I've read all year. I read it twice, something I seldom have the time to do anymore.” —Sean Croxton, Underground Wellness “Mark Schatzker's book comes at a time when healthful eating and sustainability are ...
˹éÒ 12
... hand dipping a Dorito in dip.) But the rest of the country didn't know what to make of them. Doritos sounded Mexican, but they didn't taste Mexican. This was a problem. Archibald C. West once again found himself facing his fellow ...
... hand dipping a Dorito in dip.) But the rest of the country didn't know what to make of them. Doritos sounded Mexican, but they didn't taste Mexican. This was a problem. Archibald C. West once again found himself facing his fellow ...
˹éÒ 13
... hand back in the bag for more. “One good crunch,” as the 1968 package copy trumpeted, “leads to another . . . and another.” “Taco.” A THING, of course, is different from a flavor. Different things have their own different flavors ...
... hand back in the bag for more. “One good crunch,” as the 1968 package copy trumpeted, “leads to another . . . and another.” “Taco.” A THING, of course, is different from a flavor. Different things have their own different flavors ...
˹éÒ 15
... hands of the folks in marketing. FOR ALL its technicality, the food conversation has been strangely silent on the topic of flavor. Back in Arch West's day, no one thought ingredients like torula yeast, flavorings, or MSG were ...
... hands of the folks in marketing. FOR ALL its technicality, the food conversation has been strangely silent on the topic of flavor. Back in Arch West's day, no one thought ingredients like torula yeast, flavorings, or MSG were ...
˹éÒ 30
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3 | |
19 | |
THREE Big Flavor | 41 |
FOUR Big People | 67 |
FIVE The Wisdom of Flavor | 87 |
SIX Bait and Switch | 109 |
SEVEN Fried Chicken Saved My Life | 135 |
EIGHT The Tomato of Tomorrow | 165 |
NINE The Gospel According to Real Flavor | 179 |
How to Live Long and Eat Flavorfully | 201 |
Acknowledgments | 207 |
Notes | 223 |
Index | 247 |
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The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2016 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
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