The Dorito Effect: The Surprising New Truth About Food and FlavorSimon and Schuster, 5 ¾.¤. 2015 - 272 ˹éÒ A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. |
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... important—and one that should be raised over and over until people start paying attention to what they are putting in their mouths.” —Forbes “Entertaining storytelling. . . . After reading this engaging book, readers may wonder with ...
... important—and one that should be raised over and over until people start paying attention to what they are putting in their mouths.” —Forbes “Entertaining storytelling. . . . After reading this engaging book, readers may wonder with ...
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... important health and food books I have read.” —David B. Agus, M.D., author of The End of Illness and A Short Guide to a Long Life “In The Dorito Effect Mark Schatzker explores a novel—and to 3P_Schatzker_Dorito_CV_mm.indd 2 1/7/16 12:53 PM.
... important health and food books I have read.” —David B. Agus, M.D., author of The End of Illness and A Short Guide to a Long Life “In The Dorito Effect Mark Schatzker explores a novel—and to 3P_Schatzker_Dorito_CV_mm.indd 2 1/7/16 12:53 PM.
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... important book that tells us why good food is so essential for everyone.” —Bonnie Stern, bestselling author of HeartSmart Cooking for Family and Friends “A sobering account of humanity's attempt to overcome modern food blandness with ...
... important book that tells us why good food is so essential for everyone.” —Bonnie Stern, bestselling author of HeartSmart Cooking for Family and Friends “A sobering account of humanity's attempt to overcome modern food blandness with ...
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... important meal of that trip, however, didn't take place at the Five Crowns, or at the restaurant that would go on to become the world's largest chain of hamburger fast-food restaurants. It was served at a little Mexican “shack” West ...
... important meal of that trip, however, didn't take place at the Five Crowns, or at the restaurant that would go on to become the world's largest chain of hamburger fast-food restaurants. It was served at a little Mexican “shack” West ...
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... important nutrients. By manipulating our richest and most direct source of pleasure, we have warped our relationship with the fuel our bodies require, food. Evolution may have given us an amazingly complex flavor-sensing apparatus, but ...
... important nutrients. By manipulating our richest and most direct source of pleasure, we have warped our relationship with the fuel our bodies require, food. Evolution may have given us an amazingly complex flavor-sensing apparatus, but ...
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3 | |
19 | |
THREE Big Flavor | 41 |
FOUR Big People | 67 |
FIVE The Wisdom of Flavor | 87 |
SIX Bait and Switch | 109 |
SEVEN Fried Chicken Saved My Life | 135 |
EIGHT The Tomato of Tomorrow | 165 |
NINE The Gospel According to Real Flavor | 179 |
How to Live Long and Eat Flavorfully | 201 |
Acknowledgments | 207 |
Notes | 223 |
Index | 247 |
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The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2016 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
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