The Dorito Effect: The Surprising New Truth About Food and FlavorSimon and Schuster, 5 พ.ค. 2015 - 272 หน้า A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. |
จากด้านในหนังสือ
หน้า
... science took us in this direction and his hope that science can pull us back. And he offers up valuable skepticism that throws cold water on the idea that you can put the genie back in the bottle by shopping at farmers' markets or ...
... science took us in this direction and his hope that science can pull us back. And he offers up valuable skepticism that throws cold water on the idea that you can put the genie back in the bottle by shopping at farmers' markets or ...
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... science with sarcasm, and hype with honesty about the battle in which those trying to effect change are engaged.” —Globe and Mail “That this news all is delivered with narrative suspense, entertaining asides, hilarious turns of phrase ...
... science with sarcasm, and hype with honesty about the battle in which those trying to effect change are engaged.” —Globe and Mail “That this news all is delivered with narrative suspense, entertaining asides, hilarious turns of phrase ...
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... scientists a new perspective on judging food quality and health effects.” —Dr. Ameer Taha, Department of Food Science and Technology, UC Davis “This book is important, possibly life altering for anyone who eats!! In The Dorito Effect ...
... scientists a new perspective on judging food quality and health effects.” —Dr. Ameer Taha, Department of Food Science and Technology, UC Davis “This book is important, possibly life altering for anyone who eats!! In The Dorito Effect ...
หน้า 14
... science was now so good it was possible not just to blur these lines but to utterly distort them. And that's what ... scientists isolated the mysterious chemicals that humans experience as flavor, and the companies they worked for began ...
... science was now so good it was possible not just to blur these lines but to utterly distort them. And that's what ... scientists isolated the mysterious chemicals that humans experience as flavor, and the companies they worked for began ...
หน้า 18
... science labs. Not only can we imagine a world where the food tastes better and people eat less of it—we can also visit it. I have visited it, and the food, as you will see, is superb. One day, we may look back on this obesity epidemic ...
... science labs. Not only can we imagine a world where the food tastes better and people eat less of it—we can also visit it. I have visited it, and the food, as you will see, is superb. One day, we may look back on this obesity epidemic ...
เนื้อหา
3 | |
19 | |
THREE Big Flavor | 41 |
FOUR Big People | 67 |
FIVE The Wisdom of Flavor | 87 |
SIX Bait and Switch | 109 |
SEVEN Fried Chicken Saved My Life | 135 |
EIGHT The Tomato of Tomorrow | 165 |
NINE The Gospel According to Real Flavor | 179 |
How to Live Long and Eat Flavorfully | 201 |
Acknowledgments | 207 |
Notes | 223 |
Index | 247 |
ฉบับอื่นๆ - ดูทั้งหมด
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ชมบางส่วนของหนังสือ - 2016 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ชมบางส่วนของหนังสือ - 2015 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ชมบางส่วนของหนังสือ - 2015 |
คำและวลีที่พบบ่อย
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