Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - 278 ˹éÒ This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
à¹×éÍËÒ
A HISTORICAL PERSPECTIVE | 13 |
RECENT DEVELOPMENTS | 24 |
SINGLE ACTIONS VERSUS BEHAVIORAL CATEGORIES | 30 |
ÅÔ¢ÊÔ·¸Ôì | |
26 à¹×éÍËÒÍ×è¹æ äÁèä´éáÊ´§äÇé
©ºÑºÍ×è¹æ - ´Ù·Ñé§ËÁ´
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein ÁØÁÁͧÍÂèÒ§ÂèÍ - 1980 |
¤ÓáÅÐÇÅÕ·Õ辺ºèÍÂ
1976 presidential election Ahtola Ajzen arguments assess atti attitudes and subjective attitudes toward voting attitudinal and normative behavioral beliefs behavioral category behavioral criterion beliefs concerning birth control pills BRAND X chapter choice intention consumer behavior context correlation correspondence determinants dieting differential attitudes effects example external variables extremely quite slightly factors family planning favorable Fishbein given candidate havior homemaker Icek Ajzen important influence intention and behavior investigators measure of intention measures of attitude menstrual cycle Miller beer motivations to comply normative beliefs normative components norms with respect Oregon Nuclear Safeguards outcome evaluations party identification performing the behavior person person's attitude physical activity presidential election primary beliefs reasoned action referents respondents salient beliefs scale score single actions slightly neither slightly slightly quite extremely social target theory of reasoned Thurstone scaling tion tude underlying voters voting behavior voting choice voting decisions voting for Carter voting Yes women