Social Communication in Advertising: Consumption in the Mediated MarketplacePsychology Press, 2005 - 683 ˹éÒ Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
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... William l.eiss Stephen Kline Sui Jhally Jacqueline BUIIBI'III Third Edition revised by Jacqueline Boiieriii g Roufledge § Taylor &Francis Group New York London Published in 2005 by Published in Great Britain by Routledge Title Page.
... York, NY 10016 Milton Park, Abingdon Oxon 0X14 4RN © 2005 by Taylor & Francis Group, LLC Routledge is an imprint of Taylor & Francis Group Printed in the United States of America on acid-free paper 10 9 8 7 6 5 4 3 International ...
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