Competitive Strategy: Techniques for Analyzing Industries and CompetitorsFree Press, 1980 - 396 ˹éÒ Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully. |
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General Analytical Techniques | 1 |
GENERIC COMPETITIVE STRATEGIES | 34 |
A FRAMEWORK FOR COMPETITOR ANALYSIS | 47 |
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