The Dorito Effect: The Surprising New Truth About Food and Flavor

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Simon and Schuster, 5 .. 2015 - 272 ˹
A lively and important argument from an award-winning journalist proving that the key to reversing North Americas health crisis lies in the overlooked link between nutrition and flavor.

In The Dorito Effect, Mark Schatzker shows us how our approach to the nations number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavorthe tastes we craveand the underlying nutrition.

Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical languageflavorthat evolved to guide our nutrition, not destroy it.

With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. Weve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.
 

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LibraryThing Review

Ԩóҡ  - ssimon2000 - www.librarything.com

Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more ... ҹԴ繩Ѻ

LibraryThing Review

Ԩóҡ  - Kristelh - www.librarything.com

This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book ... ҹԴ繩Ѻ

ONE Things and Flavors
3
TWO Big Bland
19
THREE Big Flavor
41
FOUR Big People
67
FIVE The Wisdom of Flavor
87
SIX Bait and Switch
109
SEVEN Fried Chicken Saved My Life
135
EIGHT The Tomato of Tomorrow
165
NINE The Gospel According to Real Flavor
179
How to Live Long and Eat Flavorfully
201
Acknowledgments
207
Notes
223
Index
247
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Mark Schatzker is an award-winning writer based in Toronto. He is a radio columnist for the Canadian Broadcast Corporation and a frequent contributor to the Globe and Mail, Condé Nast Traveler, and Bloomberg Pursuits. He is the author of The Dorito Effect: The Surprising New Truth About Food and Flavor and Steak: One Mans Search for the Worlds Tastiest Piece of Beef.

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