Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of SportHarper Collins, 25 มี.ค. 2008 - 384 หน้า The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history. |
เนื้อหา
3 | |
15 | |
25 | |
41 | |
the alsatian plot | 55 |
dirty tricks in mexico | 67 |
the puma swinger | 77 |
stars and stripes | 87 |
16 | 184 |
17 | 205 |
18 | 217 |
MultibillionDollar Rescue | 229 |
20 | 245 |
21 | 259 |
triple bluff | 273 |
the comeback | 289 |
from rags to riches | 99 |
soccer punch | 111 |
Champions of the World | 121 |
under the influence | 123 |
the bountiful game | 137 |
13 | 149 |
olympic friends | 163 |
15 | 175 |
soccer punch II | 301 |
25 | 309 |
220 | 319 |
high noon | 329 |
epilogue | 341 |
bibliography | 365 |
index | 379 |
ฉบับอื่นๆ - ดูทั้งหมด
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family ... Barbara Smit ชมบางส่วนของหนังสือ - 2009 |