MediaSportLawrence Wenner Routledge, 4 Á.¤. 2002 - 352 ˹éÒ MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies. Among the subjects covered are: * sports ethics * sport and race * sport and gender * sport and violence on television * the globalization of sports * marketing sports on the Internet. |
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advertising African-American athletes American analysis argues Australian baseball basketball behavior broadcast celebrity commentary commentators commercial communication competition context corporate cultural cybersport Dennis Rodman dominant Duncan ethical European-American example fanship female athletes feminist focus football Gantz gender global heterosexual ideology images individual institutions interest Internet issues journalists Kane lesbian major league male athletes marketing mass media media coverage MediaSport men’s Messner Michael Jordan million NCAA Nolan Ryan non-fans Olympic Games percent play players political popular postmodern production professional sports programming relationships revenue Rodman role Sabo sexual soccer social Sociology of Sport spectators Sport Journal sporting events sports coverage sports fans sports heroes Sports Illustrated sports media sports on television sports viewing sports violence stereotype suggests Super Bowl television sports tennis Tiger Woods traditional values viewers violence in sports Wenner Whannel women women's sports Zillmann
