MediaSportLawrence Wenner Routledge, 4 Á.¤. 2002 - 352 ˹éÒ MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies. |
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| 14 | |
Key Research and Emerging | 27 |
Media Marketing and | 57 |
The Evolving Television Sports Marketplace | 73 |
Issues in Sports | 88 |
Sport Nationalism and the Media | 119 |
The Sports Hero Meets Mediated Celebrityhood | 134 |
Race and Ethnicity in US Sports Media | 154 |
The Media Image of Sport and Gender | 170 |
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