The Economics and Sociology of Management Consulting

ปกหน้า
Cambridge University Press, 16 พ.ย. 2006 - 249 หน้า
Management consultancy is a key sector in the economic change toward a service and knowledge economy. Originally published in 2006, this book explains the mechanisms of the management consulting market and the management of consulting firms from both economic and sociological perspectives. It also examines the strategies, marketing approaches, knowledge management and human resource management techniques of consulting firms. After outlining the relationships between transaction cost economics, signaling theory, embeddedness theory and sociological neoinstitutionalism, Thomas Armbrüster applies these theories to central questions such as: Why does the consulting sector exist and grow? Which institutions connect supply and demand? And which factors influence the relationship between clients and consultants? By applying both economic and sociological approaches, the book explains the general economic changes of the previous thirty years and sharpens the relationship between the academic disciplines.
 

เนื้อหา

Management consultancy viewed from economic
1
Why do consulting firms exist and grow? The economics
41
How do supply and demand meet? Competition and
68
Who is more powerful? Consulting influence and client
86
19702005
93
Substitutes or supplements? Internal versus external
101
Diversified services or niche focus? Strategies
119
Fostering reputation and growth? Marketing consulting
140
The economics and sociology of knowledge
152
The knowledge economy management consultancy
205
References
223
Index
247
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