Communication Models for the Study of Mass CommunicationsRoutledge, 22 ธ.ค. 2015 - 238 หน้า Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models. |
เนื้อหา
| 1 | |
2 Basic Models | 13 |
3 Personal Influence Diffusion and ShortTerm Effects of Mass Communication on Individuals | 58 |
4 Effects of Mass Communication on Culture and Society | 98 |
5 AudienceCentered Models | 132 |
6 Media Organization Selection and Production | 160 |
ฉบับอื่นๆ - ดูทั้งหมด
Communication Models for the Study of Mass Communications Denis Mcquail,Sven Windahl ชมบางส่วนของหนังสือ - 2015 |
Communication Models for the Study of Mass Communications Denis McQuail,Swen Windahl มุมมองอย่างย่อ - 1981 |
Communication Models for the Study of Mass Communications Denis McQuail,Swen Windahl มุมมองอย่างย่อ - 1993 |
คำและวลีที่พบบ่อย
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