Trend-Driven Innovation: Beat Accelerating Customer ExpectationsJohn Wiley & Sons, 5 µ.¤. 2015 - 368 ˹éÒ Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn:
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Welcome to the Expectation | 3 |
Watch Businesses First | 120 |
Evaluating Trends | 144 |
Prioritize and visualize | 156 |
youll run with | 194 |
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Trend-Driven Innovation: Beat Accelerating Customer Expectations Henry Mason,David Mattin,Maxwell Luthy,Delia Dumitrescu ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
Trend-Driven Innovation: Beat Accelerating Customer Expectations Henry Mason,David Mattin,Maxwell Luthy,Delia Dumitrescu ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
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adaptation ANALYZE apply the trend arena basic needs behavior business models campaign cater challenge Collaborative Economy connect Consumer Trend Canvas Consumer Trend Radar consumerism create creative crowdfunding crowdsourcing culture customer expectations demographic DRIVERS OF CHANGE EMERGING EXPECTATIONS entrepreneur environmental example Expectation Economy experiences Facebook focus fundamental elements global GUILT-FREE CONSUMPTION hackathon Harley-Davidson HUMAN BRANDS human needs ideas identify IKEA industry initiative INNOVATION TARGET insights inspire launch lifestyles look mega-trends million needs and wants Nike offer open innovation organization participants Patagonia Patagonia clothes peer-to-peer percent personal expression Phil Schiller platform pop-up Post-Demographic priority products and services read this chapter relevant retail rising quality share shifts smartphone social media SPOT TRENDS startups status STATUS SEEKERS Steve Jobs strategy Sushi technologies Telefónica Tesla transparency Trend Framework TREND MATURITY trend presentation trend-driven innovation TRIGGERS understand Unilever Uniqlo users vision YouTube