Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of SportsHarper Collins, 17 ÁÕ.¤. 2009 - 400 ˹éÒ Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham. |
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5 | |
15 | |
25 | |
33 | |
41 | |
Bobby Morrow | 46 |
the alsatian plot | 55 |
André Guelfi | 155 |
olympic friends | 163 |
Horst Christian Jannette Sergei Pavlov and Patrick Nally | 169 |
collapse | 187 |
Bill Bowerman | 190 |
the emperor strikes back | 205 |
Horst Dasslers funeral | 216 |
MultibillionDollar Rescue | 229 |
The Auberge du Kochersberg | 62 |
dirty tricks in mexico | 67 |
Tommie Smith | 74 |
the puma swinger | 77 |
stars and stripes | 87 |
Kareem AbdulJabbar Horst Dassler and Chris Severn | 94 |
from rags to riches | 99 |
Mark Spitz Horst Dassler Alain Ronc and Georges Kiehl | 107 |
soccer punch | 111 |
Champions of the World | 121 |
under the influence | 123 |
Muhammad Ali | 135 |
the clandestine empire | 149 |
Inge and Alf BenteBrigitte Baenkler | 238 |
the sellout | 245 |
Bernard Tapie July 1990 | 253 |
stir it up | 259 |
triple bluff | 273 |
Robert LouisDreyfus | 284 |
the comeback | 289 |
sneaker wars II | 309 |
high noon | 329 |
David Beckham | 331 |
sources | 345 |
bibliography | 365 |
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family ... Barbara Smit ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2008 |