Franchising in America: The Development of a Business Method, 1840-1980UNC Press Books, 15 ธ.ค. 2017 - 216 หน้า Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value. |
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Franchising in America: The Development of a Business Method, 1840-1980 Thomas S. Dicke ชมบางส่วนของหนังสือ - 1992 |
คำและวลีที่พบบ่อย
advertising agency system agents agreement American antichain Automobile Dealers became began big business branch brand business-format franchising cars changes Channels of Distribution chap company-owned outlets company’s competitors consumer coordinate Corporation cost Cyrus McCormick dealer force dealer network distribution system Domino’s Pizza early equipment established expansion FA/EI factory Federal Trade Commission filling station Ford Motor Company Ford’s franchise contract franchise industry firm franchise system gasoline Henry Ford home office Howard Johnson’s increased independent Isaac Singer jobbers Johnson major managers manufacturers mass production MC/SHSW McCormick and Singer McDonald’s methods modern economy Monaghan and Anderson national market National Petroleum Nevins and Hill Oil Industry ownership percent Pizza Tiger product franchising profits purchase reaper refiners relationship retail SA/SHSW sales organization selling sewing machine small business SOCC/HML sold Standard Sun Oil Company Sun’s Sunoco supply Tom Monaghan U.S. Congress uniform York