Sales Force Management: Leadership, Innovation, Technology

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Routledge, 14 àÁ.Â. 2016 - 494 ˹éÒ
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.

Pedagogical features include:

  • Engaging breakout questions designed to spark lively discussion
  • Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom
  • Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers
  • New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales
  • Role Plays that enable students to learn by doing
  • A selection of comprehensive sales management cases on the companion website

A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

 

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Introduction to Sales Management in the TwentyFirst Century
1
FORMULATION OF A SALES PROGRAM
27
The Process of Selling and Buying
29
Linking Strategies and the Sales Role in the Era of CRM and Data Analytics
65
Organizing the Sales Effort
105
The Strategic Role of Information in Sales Management
137
IMPLEMENTATION OF THE SALES PROGRAM
191
Salesperson Performance Behavior Role Perceptions and Satisfaction
193
Sales Force Recruitment and Selection
278
Sales Training Objectives Techniques and Evaluation
312
Salesperson Compensation and Incentives
339
EVALUATION AND CONTROL OF THE SALES PROGRAM
371
Cost Analysis
373
Evaluating Salesperson Performance
406
Endnotes
435
Index
454

Salesperson Performance Motivating the Sales Force
223
Personal Characteristics and Sales Aptitude Criteria for Selecting Salespeople
254

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Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College, USA. He is the co-author, with Greg W. Marshall, of Contemporary Selling, 5h edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. He is the co-editor, with Mark W. Johnston, of Contemporary Selling, 5h edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.

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