MediasportLawrence A. Wenner Psychology Press, 1998 - 336 ˹éÒ Daily newspapers, television channels and local news programs feature ever more sports, often at the expense of political coverage. At the same time, cable and satellite networks are penetrating the market. In "MediaSport, leading experts from around the world in the field of sports studies, sports journalism and leisure studies provide a comprehensive introduction to the ways in which sports and the media interact. They tackle issues such as gender, globalization, sports ethics, sports and violence on television, and marketing sports on the internet. Clearly written and wide-ranging, "MediaSport represents the latest thinking from around the world on the relationship between global sports and the world of communication. This title available in eBook format. Click here for more information. Visit our eBookstore at: www.ebookstore.tandf.co.uk. |
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Technology and the Commodification | 14 |
Key Research and Emerging | 27 |
Media Marketing and | 57 |
The Evolving Television Sports Marketplace | 73 |
Issues in Sports | 88 |
Sport Nationalism and the Media | 119 |
The Sports Hero Meets Mediated Celebrityhood | 134 |
Race and Ethnicity in US Sports Media | 154 |
The Media Image of Sport and Gender | 170 |
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