 | Ross D. Parke, Armin A. Brott - 1999 - 278 หน้า
...power from what advertising professionals call framing. This involves nothing more complicated than "selecting some aspects of a perceived reality and making them more salient than the others," according to Scott Coltrane. Researchers say that media frames help define problems,... | |
 | Erika Falk - 2008 - 194 หน้า
...how we understand social reality. Robert Entman (1993), a communications scholar, defined framing as selecting "some aspects of a perceived reality and...mak{ing} them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation,... | |
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Entman (1993), a communications scholar, defined framing as selecting "some aspects of a perceived reality and mak{ing} them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral... 