The Dorito Effect: The Surprising New Truth About Food and FlavorSimon and Schuster, 5 พ.ค. 2015 - 272 หน้า A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. |
จากด้านในหนังสือ
ผลการค้นหา 6 - 10 จาก 76
หน้า 21
... chicken would taste for decades to come. The Chicken of Tomorrow contest was conceived by Howard “Doc” Pierce, who was national poultry research director with A&P Food Stores, one of the largest grocery chains of the time. For anyone in ...
... chicken would taste for decades to come. The Chicken of Tomorrow contest was conceived by Howard “Doc” Pierce, who was national poultry research director with A&P Food Stores, one of the largest grocery chains of the time. For anyone in ...
หน้า 22
... chickens around the country. Whoever could raise the flock of chickens that grew the fastest and looked most like the wax model stood to make quite a bit of money. In 1946 and 1947, regional Chicken of Tomorrow contests were held. The ...
... chickens around the country. Whoever could raise the flock of chickens that grew the fastest and looked most like the wax model stood to make quite a bit of money. In 1946 and 1947, regional Chicken of Tomorrow contests were held. The ...
หน้า 23
... Chicken of Tomorrow contest. Like the Vantress Hatchery chickens, it was a precocious, highperforming biped that would go on to change the world. This one, however, didn't have feathers. Paul Siegel, who would grow up to become one of ...
... Chicken of Tomorrow contest. Like the Vantress Hatchery chickens, it was a precocious, highperforming biped that would go on to change the world. This one, however, didn't have feathers. Paul Siegel, who would grow up to become one of ...
หน้า 24
... chicken consumption did indeed decline, just as Doc Pierce had feared. But then chickens got cheaper and plumper, and the eating of said chicken rebounded, rising back up to wartime levels in the early '50s and then exceeding them by ...
... chicken consumption did indeed decline, just as Doc Pierce had feared. But then chickens got cheaper and plumper, and the eating of said chicken rebounded, rising back up to wartime levels in the early '50s and then exceeding them by ...
หน้า 25
... chicken breeders, basically—who went out into the world with a single goal: to improve chickens, to make them ever ... chicken consumption spiked and the chicken business became serious business, his graduates joined huge multinational ...
... chicken breeders, basically—who went out into the world with a single goal: to improve chickens, to make them ever ... chicken consumption spiked and the chicken business became serious business, his graduates joined huge multinational ...
เนื้อหา
3 | |
19 | |
THREE Big Flavor | 41 |
FOUR Big People | 67 |
FIVE The Wisdom of Flavor | 87 |
SIX Bait and Switch | 109 |
SEVEN Fried Chicken Saved My Life | 135 |
EIGHT The Tomato of Tomorrow | 165 |
NINE The Gospel According to Real Flavor | 179 |
How to Live Long and Eat Flavorfully | 201 |
Acknowledgments | 207 |
Notes | 223 |
Index | 247 |
ฉบับอื่นๆ - ดูทั้งหมด
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ชมบางส่วนของหนังสือ - 2016 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ชมบางส่วนของหนังสือ - 2015 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ชมบางส่วนของหนังสือ - 2015 |
คำและวลีที่พบบ่อย
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