The Dorito Effect: The Surprising New Truth About Food and FlavorSimon and Schuster, 5 ¾.¤. 2015 - 272 ˹éÒ A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. |
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... look at how our food supply has changed, and not for the better, The Dorito Effect is a HUGE page turner that will keep you up late at night, and then going through your pantry in the morning, and pretty much freaking out when you read ...
... look at how our food supply has changed, and not for the better, The Dorito Effect is a HUGE page turner that will keep you up late at night, and then going through your pantry in the morning, and pretty much freaking out when you read ...
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... look so marvelous,” her friend said, and for a sweet moment Nidetch basked in the compliment. Unfortunately, her friend kept talking. “When are you due?” Nidetch was not pregnant. At the time, she stood five seven and weighed 214 pounds ...
... look so marvelous,” her friend said, and for a sweet moment Nidetch basked in the compliment. Unfortunately, her friend kept talking. “When are you due?” Nidetch was not pregnant. At the time, she stood five seven and weighed 214 pounds ...
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... look at the instructor. Nidetch couldn't bear it any longer. She had to get her cookie secret off her chest, so she phoned six fat friends and invited them to her home and confessed. Her friends were supportive. She had a “right ...
... look at the instructor. Nidetch couldn't bear it any longer. She had to get her cookie secret off her chest, so she phoned six fat friends and invited them to her home and confessed. Her friends were supportive. She had a “right ...
˹éÒ 18
... look back on this obesity epidemic as a curious aberration in history when advances in analytic and synthetic chemistry outpaced our knowledge of psychology and nutrition. If you like the food in the world you're in just fine the way it ...
... look back on this obesity epidemic as a curious aberration in history when advances in analytic and synthetic chemistry outpaced our knowledge of psychology and nutrition. If you like the food in the world you're in just fine the way it ...
˹éÒ 25
... looks plumper. The broiler of today grows in less than half the time, about thirty-five days, as the world's fastest ... look like,” he says. The dream of Doc Pierce, in other words, has been gloriously realized. Chicken is number one ...
... looks plumper. The broiler of today grows in less than half the time, about thirty-five days, as the world's fastest ... look like,” he says. The dream of Doc Pierce, in other words, has been gloriously realized. Chicken is number one ...
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3 | |
19 | |
THREE Big Flavor | 41 |
FOUR Big People | 67 |
FIVE The Wisdom of Flavor | 87 |
SIX Bait and Switch | 109 |
SEVEN Fried Chicken Saved My Life | 135 |
EIGHT The Tomato of Tomorrow | 165 |
NINE The Gospel According to Real Flavor | 179 |
How to Live Long and Eat Flavorfully | 201 |
Acknowledgments | 207 |
Notes | 223 |
Index | 247 |
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The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2016 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ªÁºÒ§Êèǹ¢Í§Ë¹Ñ§Ê×Í - 2015 |
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