The Dorito Effect: The Surprising New Truth About Food and FlavorSimon and Schuster, 5 พ.ค. 2015 - 272 หน้า A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. |
จากด้านในหนังสือ
ผลการค้นหา 6 - 10 จาก 38
หน้า 8
... pounds and the average woman twenty-six. Between 1989 and 2012, according to the market report “The U.S. Weight Loss & Diet Control Market,” Americans collectively spent more than $1 trillion on weight loss. In that same period of time ...
... pounds and the average woman twenty-six. Between 1989 and 2012, according to the market report “The U.S. Weight Loss & Diet Control Market,” Americans collectively spent more than $1 trillion on weight loss. In that same period of time ...
หน้า 21
... pound and a half—and so tender you could cook them under a scorching-hot broiler. Next came fryers, which were a bit bigger and less tender, but still small. After fryers came roasters, and last came “fowl”—old hens that were so tough ...
... pound and a half—and so tender you could cook them under a scorching-hot broiler. Next came fryers, which were a bit bigger and less tender, but still small. After fryers came roasters, and last came “fowl”—old hens that were so tough ...
หน้า 22
... pounds, and scored 3.17 for feed efficiency, which means it took just over three pounds of feed for every pound of chicken. This is what agricultural types call “improvement.” And it had been going on at a slowish pace for a couple of ...
... pounds, and scored 3.17 for feed efficiency, which means it took just over three pounds of feed for every pound of chicken. This is what agricultural types call “improvement.” And it had been going on at a slowish pace for a couple of ...
หน้า 25
... pound and a half more and, even more incredibly, gets to that weight on a third less feed. Its legs are so short and ... pounds of chicken every year. Chicken is cheap. The bird that was selling for 60¢ a pound in 1948 was down to 39¢ in ...
... pound and a half more and, even more incredibly, gets to that weight on a third less feed. Its legs are so short and ... pounds of chicken every year. Chicken is cheap. The bird that was selling for 60¢ a pound in 1948 was down to 39¢ in ...
หน้า 29
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เนื้อหา
3 | |
19 | |
THREE Big Flavor | 41 |
FOUR Big People | 67 |
FIVE The Wisdom of Flavor | 87 |
SIX Bait and Switch | 109 |
SEVEN Fried Chicken Saved My Life | 135 |
EIGHT The Tomato of Tomorrow | 165 |
NINE The Gospel According to Real Flavor | 179 |
How to Live Long and Eat Flavorfully | 201 |
Acknowledgments | 207 |
Notes | 223 |
Index | 247 |
ฉบับอื่นๆ - ดูทั้งหมด
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ชมบางส่วนของหนังสือ - 2016 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ชมบางส่วนของหนังสือ - 2015 |
The Dorito Effect: The Surprising New Truth About Food and Flavor Mark Schatzker ชมบางส่วนของหนังสือ - 2015 |
คำและวลีที่พบบ่อย
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